Chu Cellar Pecynnu Gwirodydd by Yong Wu is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2020

Chu Cellar Pecynnu Gwirodydd

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Pecynnu Gwirodydd

Mae Chu Cellar yn ddyluniad pecynnu ar gyfer gwirod a gynhyrchir yn Hubei, Tsieina. Gwneir y botel o gerameg, ac mae ei siâp yn efelychu set o glychau tsieim, hynafiaeth ddiwylliannol o hen wladwriaeth Chu. Bwrir y patrwm ar gorff y botel mewn mowld agored, a gwneir y bocs o bren. Mae'r llinellau amgrwm a phantiog ar yr wyneb yn lleihau'r perygl o lithro wrth drin y cynnyrch. Mae gwaelod y bocs yn gweithredu fel stondin arddangos, fel y gellir cadw'r botel wag fel addurn. Y bwriad yw adlewyrchu hanes a diwylliant rhanbarth tarddiad y cynnyrch.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Chu Cellar Pecynnu Gwirodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Chu Cellar Pecynnu Gwirodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Chu Cellar Pecynnu Gwirodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu