Luhua Xiaomo Deunydd Pecynnu Olew Sesame by Tiger Pan

Luhua Xiaomo Deunydd Pecynnu Olew Sesame by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2020

Luhua Xiaomo Deunydd Pecynnu Olew Sesame

by Tiger Pan

Client: Shandong Luhua Group

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Luhua Xiaomo Deunydd Pecynnu Olew Sesame

Mae Luhua Xiaomo yn ddeunydd pecynnu a ddyluniwyd ar gyfer olew sesame malu, olew a wneir â llaw mewn symiau bach. Mae'r cynhwysydd yn botel wydr silindrog syth, 50 mm o ddiamedr a 210 mm o uchder. Mae'r label gludiog yn lapio 350 gradd o amgylch y botel ac wedi'i osod fel hen bapur newydd, gan atgoffa rhywun o'r cyfnod pan lapiwyd bwyd mewn papur newydd. Gosodir y nodau yn fertigol, yn null hen arwyddion siopau Tsieineaidd. Mae'r bwlch cul heb ei orchuddio yn dod yn farc statera argraffedig sy'n dangos y swm sydd y tu mewn.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Luhua Xiaomo Deunydd Pecynnu Olew Sesame yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Luhua Xiaomo Deunydd Pecynnu Olew Sesame fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Luhua Xiaomo Deunydd Pecynnu Olew Sesame yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie