Co Ba Coffee Pecynnu Coffi by My Linh Mac

Co Ba Coffee Pecynnu Coffi by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2020

Co Ba Coffee Pecynnu Coffi

by My Linh Mac

Client: Mmac

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Pecynnu Coffi

Mae Co Ba Coffee yn ddyluniad pecynnu a grëwyd ar gyfer brand coffi o Fietnam. Mae'r pecynnu'n cyflwyno coffi wy, diod draddodiadol o Fietnam sy'n dal yn weddol anadnabyddus mewn gwledydd eraill. Mae'r logo wedi'i seilio ar bortread minimalaidd o'r sylfaenydd. Daw enw'r brand o derm Fietnamaidd am fodryb ac mae'n atgoffa rhywun o gwlwm teuluol a bywyd cymunedol. Cymerwyd y lliwiau o'r dirwedd amaethyddol lle tyfir y ffa coffi. Defnyddir papur a pholyester y gellir eu hailgylchu ar gyfer y pwtsiau a'r deunydd ysgrifennu. Nod y dyluniad modern yw apelio at yfwyr coffi sydd ar frys neu ar daith.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Co Ba Coffee Pecynnu Coffi yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Co Ba Coffee Pecynnu Coffi fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Co Ba Coffee Pecynnu Coffi yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac