Hopapops Bwyd Byrbryd Iach by Angela Spindler

Haearn Pecynnu · 2020

Hopapops Bwyd Byrbryd Iach

by Angela Spindler

Gwobr Haearn A' Design Award 2020 in Pecynnu
CLIENT: Depot Creative
Estimated Number of Design Views: 16,435
Verification code 7F324C0AA5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Hopapops Bwyd Byrbryd Iach

Tasgau prosiect: Enwi, creu brand a dylunio pecynnau ar gyfer hadau lili dŵr wedi'u popio, wedi'u targedu at ddefnyddwyr UDA. Yr her oedd sut i fachu marchnad nad yw o reidrwydd wedi clywed am y cynhwysyn allweddol, sef hadau lili'r dŵr. Yr ateb, i ganolbwyntio ar weiddi silff, hierarchaeth gwybodaeth syml a gweledol cynhwysion amlwg. Mae'r llun, sy'n ffurfio blaen a chefn y pecyn, yn gyrru'r cynnyrch a'r amrywiad blas adref. Mae natur anwastad teipograffeg marc brand Hopapops yn ychwanegu adlam digywilydd i’r pecynnau, gan ategu’r naws llais hwyliog a grëwyd ar gyfer y brand.

About the Gwobr Haearn A' Design Award

Mae Hopapops Bwyd Byrbryd Iach yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Hopapops Bwyd Byrbryd Iach fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Hopapops Bwyd Byrbryd Iach am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Press Kit

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Image Credits: Illustrator: Anna Makarova