Ugly Monster Pecynnu Lolipop Iâ by JBBC Branding Consultancy

Ugly Monster Pecynnu Lolipop Iâ by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2020

Ugly Monster Pecynnu Lolipop Iâ

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Pecynnu Lolipop Iâ

Mae Anghenfil Hyll yn becynnu ar gyfer cynnyrch lolipop iâ a wneir yn Taiwan. Mae'r dyluniad yn dangos cymeriad gwyrdd gydag wyneb garw, wedi'i ysbrydoli gan guafa, ffrwyth a dyfir yn nhref Yanchao. Mae'r gwyrdd fflwroleuol yn rhoi golwg gadarnhaol a bywiog i'r cymeriad. Mae gan y corff a'r coesau gymhareb anghytbwys, ac nid oes gan y cymeriad ddwylo, felly mae'r ffurf yn ymddangos yn ddoniol. Mae'r pecyn yn mesur 70 mm o led, 195 mm o hyd a 20 mm o uchder. Nod y dyluniad yw hyrwyddo'r cynnyrch a thynnu sylw at y dref fach a'i ffermwyr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Ugly Monster Pecynnu Lolipop Iâ yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Ugly Monster Pecynnu Lolipop Iâ fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Ugly Monster Pecynnu Lolipop Iâ yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.