Kuniichi Pecyn Bwyd gan Katsunari Shishido

Mae Kuniichi Pecyn Bwyd gan Katsunari Shishido yn enillydd uchel ei barch o'r 2020 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2020

Kuniichi Pecyn Bwyd

gan Katsunari Shishido

Cleient: Cocodoru

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

71,412

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #101229

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Kuniichi Pecyn Bwyd

Nid yw'r bwyd traddodiadol o Japan, Tsukudani, yn adnabyddus yn y byd. Dysgl wedi'i stiwio soi wedi'i seilio ar saws sy'n cyfuno amrywiol fwyd môr a chynhwysion tir. Mae'r pecyn newydd yn cynnwys naw label sydd wedi'u cynllunio i foderneiddio patrymau traddodiadol Japaneaidd a mynegi nodweddion cynhwysion. Dyluniwyd y logo brand newydd gyda'r disgwyliad o barhau â'r traddodiad hwnnw am y 100 mlynedd nesaf.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Kuniichi Pecyn Bwyd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Kuniichi Pecyn Bwyd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Kuniichi Pecyn Bwyd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensiynau a Phecynnu: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tagiau: japanese, food, package, graphic, textile, pattern, illustration, colorful
Technoleg Cynhyrchu: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Her Dylunio: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Ymchwil: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Ysbrydoliaeth: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Hyd y Prosiect: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Llif Gweithrediad: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.