Shiny Meadow A2 Potel Laeth gan Mengniu Dairy

Mae Shiny Meadow A2 Potel Laeth gan Mengniu Dairy yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2020

Shiny Meadow A2 Potel Laeth

gan Mengniu Dairy

Cleient: China Mengniu Dairy Company Co., Ltd.

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

28,232

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #101529

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Shiny Meadow A2 Potel Laeth

Mae Shiny Meadow A2 yn botel a ddyluniwyd ar gyfer llaeth ffres. Mae'r botel wedi'i gwneud o PET trylededd uchel, sy'n rhoi gwead gwydr iddi. Mae'r ffurf yn seiliedig ar y botel wydr laeth Ewropeaidd glasurol ac wedi'i hail-lunio mewn ffordd fodern. Mae ardal glir fawr yn dangos y llaeth y tu mewn, felly gellir gweld y cynnyrch yn uniongyrchol. Mae marc A2 mawr yn y canol wedi'i gyfuno â phyramid deiet i ffurfio delwedd y brand. Mae'r botel yn dal 720 ml ac yn mesur 80 mm o ran ei diamedr mwyaf a 238 mm o uchder. Nod y dyluniad yw mynegi symlrwydd a phurdeb.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Shiny Meadow A2 Potel Laeth yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Shiny Meadow A2 Potel Laeth fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Shiny Meadow A2 Potel Laeth yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensiynau a Phecynnu: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tagiau: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Technoleg Cynhyrchu: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Her Dylunio: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Ymchwil: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Ysbrydoliaeth: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Hyd y Prosiect: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Llif Gweithrediad: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patentau: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Aelodau'r Tîm: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Cydnabyddiaeth Delweddau: .