SberBank Online Primary Function: Rhaglen Fancio Symudol by SberBank Online Design Team

SberBank Online Primary Function: Rhaglen Fancio Symudol by SberBank Online Design Team is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Symudol Competition Category.

ArianSymudol· 2021

SberBank Online Primary Function: Rhaglen Fancio Symudol

by SberBank Online Design Team

Client: Sberbank

Gwobr Arian A' Design Award Winner in Symudol Category

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Verified Award Winner

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Colors

The Design

About SberBank Online Primary Function: Rhaglen Fancio Symudol

Book Text: Mae SberBank Online yn rhaglen fancio symudol a ddatblygwyd ar gyfer banc mawr yn Rwsia. Mae bron pob un o gynnyrch bancio'r banc ar gael ar-lein drwy'r rhaglen. Mae gwasanaethau bancio traddodiadol yn cael eu cyfuno â nodweddion ffordd o fyw megis sgyrsiau, straeon a chatalog. Gellir ychwanegu cardiau post lliwgar a sticeri at drosglwyddiadau arian i'w gwneud yn fwy personol. Pan fydd trafodyn yn cymryd amser hir, dangosir sgrin animeiddiedig yn lle tudalen lwytho wag. Mae'r prif sgrin a'r sgrin groeso yn cael eu personoli yn ôl lleoliad ac amser o'r dydd.

The Recognition

About the Gwobr Arian A' Design Award

Mae SberBank Online Primary Function: Rhaglen Fancio Symudol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i SberBank Online Primary Function: Rhaglen Fancio Symudol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae SberBank Online Primary Function: Rhaglen Fancio Symudol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensions & Packaging: Above iOS 10.0 / Above Android 10.0
Tags: Digital Banking, Personalization, Emotional Design, app.
Production Technology: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Design Challenge: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Research: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiration: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Project Duration: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.