Wolffstrunk Prif Swyddogaeth: Hunaniaeth Gorfforaethol by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Graffeg Competition Category.
ArianGraffeg· 2021
Wolffstrunk Prif Swyddogaeth: Hunaniaeth Gorfforaethol
Client: Gerhard Wolff – Wolffstrunk
Gwobr Arian A' Design Award Winner in Graffeg Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Prif Swyddogaeth: Hunaniaeth Gorfforaethol
Wolffstrunk yw hunaniaeth gorfforaethol a grëwyd ar gyfer brand o schnapps ffrwythau a licwrau ffrwythau a gynhyrchir mewn distyllfa breifat. Mae symleiddio graffigol a manwl gywirdeb yn nodweddu'r hunaniaeth weledol. Mae ffigwr syml o flaidd yn gwasanaethu fel marc dylunio system dylunio gorfforaethol, ac ychwanegir siâp diferyn arddulliedig at y ffigwr. Mae pen symudol yn rhoi cymeriad hwyliog i'r marc ac yn caniatáu cynlluniau deinamig. Mae'r system yn cynnwys marc cyfansawdd, dogfennau busnes, labeli poteli, posteri, cardiau post, llyfr brand ac animeiddiad gwefan byr.
The Recognition
About the Gwobr Arian A' Design Award
Mae Wolffstrunk Prif Swyddogaeth: Hunaniaeth Gorfforaethol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Wolffstrunk Prif Swyddogaeth: Hunaniaeth Gorfforaethol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Wolffstrunk Prif Swyddogaeth: Hunaniaeth Gorfforaethol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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