Mae Better Bodies Hi Hunaniaeth Brand gan Takahiro Eto yn enillydd uchel ei barch o'r 2022 Gwobr Blatinwm A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

PlatinwmGraffeg· 2022

Better Bodies Hi Hunaniaeth Brand

gan Takahiro Eto

Cleient: Better Bodies Hi

Enillydd Gwobr Blatinwm A' Design Award yn y Categori Graffeg

2,638,834

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #133445

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Better Bodies Hi Hunaniaeth Brand

Mae Better Bodies Hi yn hunaniaeth brand ar gyfer stiwdio ymarfer corff. Mae'r hunaniaeth wedi'i seilio ar ffurfdeip sy'n trawsnewid mewn tri cham. Wrth i ymwelwyr symud o'r dderbynfa i'r ardal ymarfer, mae'r llythrennu ar yr arwyddion yn mynd yn fwy trwchus ac yn fwy o faint. Defnyddir yr arddull deneuaf yn gynnil yn y dderbynfa i greu awyrgylch tawel. Defnyddir yr arddull fwyaf trwm yn yr ardal ymarfer ar uchder o fwy na metr. Cymhwysir y ffurfdeip i'r logo, y wefan, arwyddion ac eitemau printiedig. Mae'r llythrennu newidiol yn helpu defnyddwyr i baratoi'r corff a'r meddwl ar gyfer ymarfer corff gam wrth gam.

Y Gydnabyddiaeth

Am y Gwobr Blatinwm A' Design Award

Mae Better Bodies Hi Hunaniaeth Brand yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Better Bodies Hi Hunaniaeth Brand yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae Better Bodies Hi Hunaniaeth Brand yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensiynau a Phecynnu: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tagiau: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Technoleg Cynhyrchu: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Her Dylunio: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Ysbrydoliaeth: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Hyd y Prosiect: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Llif Gweithrediad: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Aelodau'r Tîm: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima