Platinwm Graffeg · 2023
Ancora Hunaniaeth Brand
by Keiichiro Yanagi - Harajuku Design Inc.
- Gwobr Blatinwm A' Design Award 2023 in Graffeg
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Hunaniaeth Brand
Mae Ancora yn siop frand sy'n gwerthu corlannau ffynnon a nwyddau llonydd. Y dyddiau hyn, mae digideiddio a thechnoleg gwybodaeth a chyfathrebu wedi bod yn datblygu'n gyflym. Ar y llaw arall, mae Ancora yn canolbwyntio ar adfywiad cyfathrebu personol analog. Mae Ancora yn ailystyried y gwerthoedd hyn lle mae eu ffordd o ysgrifennu, gan dynnu o'r galon yn rhoi llawenydd sydd hefyd yn cyflwyno profiad arbennig fel corlannau ffynnon y gellir eu haddasu y gellir eu cyfuno mewn myrdd o ffyrdd; a chymysgu inc gan ddefnyddio siglwr coctel.
About the Gwobr Blatinwm A' Design Award
Mae Ancora Hunaniaeth Brand yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Ancora Hunaniaeth Brand yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae Ancora Hunaniaeth Brand yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
