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Grundig Serenity Gwneuthurwr Te by Mert Ali Bukulmez

Grundig Serenity Gwneuthurwr Te by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Teclyn Cartref Competition Category.


ArianTeclyn Cartref· 2020

Grundig Serenity Gwneuthurwr Te

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Gwobr Arian A' Design Award Winner in Teclyn Cartref Category

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Verified Award Winner

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Colors

The Design

About Grundig Serenity Gwneuthurwr Te

Gwneuthurwr te cyfoes yw Serenity sy'n canolbwyntio ar brofiad llawen y defnyddiwr. Mae'r prosiect yn canolbwyntio'n bennaf ar elfennau esthetig a phrofiad y defnyddiwr gan fod y prif nod yn awgrymu bod y cynnyrch yn wahanol i'r cynhyrchion presennol. Mae doc y gwneuthurwr te yn llai na'r corff sy'n caniatáu i'r cynnyrch edrych dros y ddaear sy'n dod â hunaniaeth unigryw. Mae corff ychydig yn grwm ynghyd ag arwynebau wedi'u sleisio hefyd yn cefnogi hunaniaeth unigryw'r cynnyrch.

The Recognition

About the Gwobr Arian A' Design Award

Mae Grundig Serenity Gwneuthurwr Te yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Grundig Serenity Gwneuthurwr Te fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Grundig Serenity Gwneuthurwr Te yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging
173mm(max.) x 250mm(max.) x 260mm
Tags
Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology
• Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge
Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research
The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration
The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration
The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow
The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents
Copyrights belong to Arçelik A.Ş, 2019

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