The Simplest Happiness Animeiddio Masnachol by Yen C Chen

Platinwm Ffilm · 2020

The Simplest Happiness Animeiddio Masnachol

by Yen C Chen

Gwobr Blatinwm A' Design Award 2020 in Ffilm
CLIENT: Fox Movies
Estimated Number of Design Views: 726,825
Verification code 9A1D56CE0F · Verify this award

Rhoi Nawr Visit Site View at A' Design Award Press Release

Colors

About The Simplest Happiness Animeiddio Masnachol

Yn y Sidydd Tsieineaidd, 2019 yw blwyddyn y mochyn, felly dyluniodd Yen C y mochyn wedi'i sleisio, ac mae'n pun mewn "llawer o ffilmiau poeth" yn Tsieineaidd. Mae'r cymeriadau hapus yn unol â delwedd y sianel a chyda'r teimladau hapus y mae'r sianel eisiau eu rhoi i'w chynulleidfa. Y fideo yw'r cyfuniad o bedair elfen ffilm. Gall plant sy'n chwarae ddangos hapusrwydd pur orau, a gobeithio y bydd y gynulleidfa'n cael yr un teimlad wrth wylio'r ffilm.

About the Gwobr Blatinwm A' Design Award

Mae The Simplest Happiness Animeiddio Masnachol yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The Simplest Happiness Animeiddio Masnachol yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae The Simplest Happiness Animeiddio Masnachol yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.

Press Kit

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019