Portal Beoplay Ymgyrch Hysbysebu gan Kutuko Studio

Mae Portal Beoplay Ymgyrch Hysbysebu gan Kutuko Studio yn enillydd uchel ei barch o'r 2023 Gwobr Blatinwm A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Ffilm.

PlatinwmFfilm· 2023

Portal Beoplay Ymgyrch Hysbysebu

gan Kutuko Studio

Cleient: Kutuko Studio SL

Enillydd Gwobr Blatinwm A' Design Award yn y Categori Ffilm

2,488,529

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #144874

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Portal Beoplay Ymgyrch Hysbysebu

Mae'n ymgyrch i hyrwyddo ei glustffonau Beoplay Portal. Rhannodd y ffrydwyr y cynhyrchiad i wneud iddo fynd yn firaol. O dan yr hawliad Sain sy'n siapio'ch byd, roedd yn rhaid iddynt greu 5 senario yn cyfeirio at gategorïau o'r diwydiant gemau fideo. Yn ogystal â chael effaith weledol wych, dyrchafwyd y profiad i gystadleuaeth am leoliad gwrthrychau fetish a guddiwyd ym mhob ffrâm. Roedd y tîm yn wynebu cynllun aml-senario a'r prif gymeriad oedd y cynnyrch a'r profiad o'i ddefnyddio.

Y Gydnabyddiaeth

Am y Gwobr Blatinwm A' Design Award

Mae Portal Beoplay Ymgyrch Hysbysebu yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Portal Beoplay Ymgyrch Hysbysebu yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae Portal Beoplay Ymgyrch Hysbysebu yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimensiynau a Phecynnu: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tagiau: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Technoleg Cynhyrchu: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Her Dylunio: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Ymchwil: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Ysbrydoliaeth: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Hyd y Prosiect: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Llif Gweithrediad: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patentau: Kutuko Studio SL
Aelodau'r Tîm: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Cydnabyddiaeth Delweddau: Boutique Visual Kutuko Studio, Beoplay Portal, 2022