New Vision Pecynnu Sudd gan Ye Wang and Wei Chen

Mae New Vision Pecynnu Sudd gan Ye Wang and Wei Chen yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2020

New Vision Pecynnu Sudd

gan Ye Wang and Wei Chen

Cleient: Nanpai Farm

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

8,947

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #103664

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am New Vision Pecynnu Sudd

Cyfres o becynnu sudd yw New Vision a ddyluniwyd ar gyfer fferm ffrwythau. Mae gan bob potel graffig ffrwyth gwahanol a grëwyd gyda meddalwedd ddylunio ac a gynhyrchwyd trwy broses argraffu laser. Mae'r graffigau'n trosi maeth cyfoethog y sudd yn ffurfiau gweledol syml sy'n hawdd eu cofio. Bwriedir i'r gyfres sefyll ar wahân i becynnu sudd archfarchnad confensiynol, fel y gall siopwyr wahaniaethu ac adnabod pob math yn gyflym. Mae pob potel yn mesur 220 milimetr o uchder a 64 milimetr mewn diamedr.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae New Vision Pecynnu Sudd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i New Vision Pecynnu Sudd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir New Vision Pecynnu Sudd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensiynau a Phecynnu: Bottle height: 220mm
Bottle diameter 64 mm
Tagiau: Juice, packaging design
Technoleg Cynhyrchu: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Her Dylunio: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Ymchwil: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Ysbrydoliaeth: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Hyd y Prosiect: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Llif Gweithrediad: Direct display, no more operation instructions required.
Aelodau'r Tîm: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Cydnabyddiaeth Delweddau: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd