Simply Tu Mewn Siop Anrhegion by Chu Ting Fai

Simply Tu Mewn Siop Anrhegion by Chu Ting Fai is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Mewnol Competition Category.

EfyddMewnol· 2021

Simply Tu Mewn Siop Anrhegion

by Chu Ting Fai

Client: Chu Ting Fai

Gwobr Efydd A' Design Award Winner in Mewnol Category

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Verified Award Winner

Verify Award Status for #105478

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Colors

The Design

About Simply Tu Mewn Siop Anrhegion

Mae Simply yn dyluniad tu mewn i siop anrhegion sydd wedi'i lleoli ym Macau. Mae'r siop yn gwerthu cofroddion, melysion a theganau. Ysbrydolwyd y dyluniad gan awyrgylch y syrcas, wedi'i symleiddio'n ffurfiau crwm. Mae siapiau côn yn creu colofnau addurniadol a nenfwd cromennog. Defnyddir arwynebau lliwgar i ddenu plant a theuluoedd sy'n mynd heibio. Mae blaen y siop yn gwbl agored i roi teimlad croesawgar. Defnyddir deunyddiau syml, gan gynnwys colofnau gypswm wedi'u atgyfnerthu â gwydr crwm, papur wal ar y waliau a theils llawr cerameg. Mae'r siop yn ymestyn dros oddeutu 52 metr sgwâr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Simply Tu Mewn Siop Anrhegion yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Simply Tu Mewn Siop Anrhegion fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Simply Tu Mewn Siop Anrhegion yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The retail mainly provides souvenir product, candy, toy...etc. To fit the aim of youth demographic, a colorful design and circus atmosphere will help to draw attention to the kids and family whose walk through. A fully open shop front also helps to have a welcome feeling.Decided to bring the curved shape with cone, to form of decorative column and domed ceiling structure, curvature of the Circus, in simplified way.
Dimensions & Packaging: It is about 52 square meters in area.
Tags: circus, gift shop, colorful, candy
Production Technology: Simple materials are used for this project. GRG curved column, different kind of wallpaper applied on wall, ceramic tiles for the floor. Special venetian paint applied to Facade.
Design Challenge: The hardest part of this design are technical construction issue. The making and fabrication of the curved vertical roller shutter used almost one month.
Research: Designer did many research of circus design in different countries, find out the most iconic elements of circus, and simplified the elements to applied on the design.
Inspiration: The World need more fun under global pandemic. As a souvenir shop under this new development, the retail operator try to take a different approach to others, this store in inspired from the amazing ambiance of Circus atmosphere, to allow their customer with a different shopping experience: Cheer and Fun.
Project Duration: The project started in March 2019 and finished in November 2019 in Macau.
Operation Flow: The project had been appointed to us during the main building still under construction period. We tried to understand the design style of adjacent area based on design drawings and renderings. After few round of discussion and presentation to Owner, Circus design style had been confirmed.
Team Members: Chu Ting Fai