Oulevi Packaging Design Pecynnu Cwrw by Zhangyong Hou

Oulevi Packaging Design Pecynnu Cwrw by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2021

Oulevi Packaging Design Pecynnu Cwrw

by Zhangyong Hou

Client: Oulevi

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Pecynnu Cwrw

Mae Oulevi yn ddyluniad pecynnu ar gyfer cwrw casgen. Mae'r cynhwysydd yn dun dur gwrthstaen gyda chynnwys net o litr ac maint datblygiad gwastad o 274 mm o hyd a 193 mm o uchder. Mae'r graffig printiedig yn ffurfio amlinelliad gwydraid o gwrw. Mae'r darluniau'n dangos tarddiad y deunyddiau crai, sef haidd o Awstralia, burum o ogledd Ewrop a hopys o Ogledd America. Mae'r symbol gwydr yn helpu defnyddwyr i adnabod y brand o bell. Nod y dyluniad yw cyflwyno stori'r cynnyrch yn glir ar y silff.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Oulevi Packaging Design Pecynnu Cwrw yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Oulevi Packaging Design Pecynnu Cwrw fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Oulevi Packaging Design Pecynnu Cwrw am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou