Mi Transformers Optimus Prime Packaging Swyddogaeth Sylfaenol: Pecynnu Tegan Blociau Adeiladu by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.
HaearnPecynnu· 2021
Mi Transformers Optimus Prime Packaging Swyddogaeth Sylfaenol: Pecynnu Tegan Blociau Adeiladu
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Gwobr Haearn A' Design Award Winner in Pecynnu Category
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The Design
About Mi Transformers Optimus Prime Packaging Swyddogaeth Sylfaenol: Pecynnu Tegan Blociau Adeiladu
Testun Llyfr: Mae Pecynnu Mi Transformers Optimus Prime yn becyn papur wedi'i gynllunio ar gyfer tegan blociau adeiladu. Mae blaen y blwch yn dangos y cynnyrch wedi'i gydosod, fel bod y siâp a'r rhannau symudol yn glir i brynwyr. Mae'r arddull minimalaidd a'r cynllun lliw yn adlewyrchu cymeriad y tegan. Mae swyddogaethau arddangos a phecynnu wedi'u cyfuno mewn un strwythur. Mae'r caead uchaf yn agor i ddatgelu bagiau haenog o flociau. Mae'r blwch isaf yn agor i'r ddwy ochr ac yn ffurfio blychau storio ar wahân. Gellir didoli'r rhannau yn ôl math, a gellir ailddefnyddio'r blwch ar gyfer storio bob dydd.
The Recognition
About the Gwobr Haearn A' Design Award
Mae Mi Transformers Optimus Prime Packaging Swyddogaeth Sylfaenol: Pecynnu Tegan Blociau Adeiladu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Mi Transformers Optimus Prime Packaging Swyddogaeth Sylfaenol: Pecynnu Tegan Blociau Adeiladu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Mi Transformers Optimus Prime Packaging Swyddogaeth Sylfaenol: Pecynnu Tegan Blociau Adeiladu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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