Birds and Coffee Pecynnu by Kristina Pacesaite

Birds and Coffee Pecynnu by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2021

Birds and Coffee Pecynnu

by Kristina Pacesaite

Client: Kavos gurmanai

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee Pecynnu

Mae pob cynnyrch yn haeddu pecyn cywir. Trwy ddatblygu’r pecyn hwn, helpodd y dylunydd gwmni rhostiwr coffi llwyddiannus i gyrraedd pobl newydd sy’n gwerthfawrogi coffi o ansawdd uchel ac sy’n poeni am ei darddiad. Trwy ddarparu gwedd newydd y pecynnu, roedd y dylunydd yn ceisio cynyddu gwerth y coffi wedi'i wneud â llaw sy'n dod o bron bob cyfandir. Roedd y penderfyniad i ddefnyddio darluniau adar o bob gwlad yn seiliedig ar eu natur gain a hefyd naws grefftus a roddant i'r cynnyrch terfynol. Mae papur Kraft a lliw brown tywyll dwfn y darluniau hefyd yn ateb yr un pwrpas.

The Recognition

About the Gwobr Arian A' Design Award

Mae Birds and Coffee Pecynnu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Birds and Coffee Pecynnu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Birds and Coffee Pecynnu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite