Town Longquan Tower Liquor Pecynnu by Jin Tao He

Town Longquan Tower Liquor Pecynnu by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Argraffiad Cyfyngedig Competition Category.

EfyddArgraffiad Cyfyngedig· 2021

Town Longquan Tower Liquor Pecynnu

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Gwobr Efydd A' Design Award Winner in Argraffiad Cyfyngedig Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Pecynnu

Mae'r dyluniad yn defnyddio cysyniad y twr i gyflawni'r creadigol, mae gwin siâp potel unigryw wedi'i arosod i mewn i dwr, yn Tsieina nid oes "dim tri heb wledd" y mae ystyr mwy na thri, dau ffrind, yn yfed gwin ddim yn hardd. Mae person sy'n eistedd mewn myfyrdod ar ben caead potel yn golygu bod gwin nid yn unig i leddfu tristwch, ond hefyd ar gyfer mewnwelediad trwy flasu gwin.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Town Longquan Tower Liquor Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Town Longquan Tower Liquor Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Town Longquan Tower Liquor Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO