Huidao Prif Swyddogaeth: Pecynnu Cyflasynnau by Gaowei Xin

Huidao Prif Swyddogaeth: Pecynnu Cyflasynnau by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2021

Huidao Prif Swyddogaeth: Pecynnu Cyflasynnau

by Gaowei Xin

Client: Shandong Veikao Advertising Co., Ltd

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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The Design

About Huidao Prif Swyddogaeth: Pecynnu Cyflasynnau

Testun Llyfr: Mae Huidao yn ddyluniad pecynnu ar gyfer amrywiaeth o sawsiau blasu a seiliau cawl wedi'u stiwio a ddefnyddir gan gogyddion proffesiynol. Mae pob cyfres yn cynnwys dwsinau o flasau, sy'n gwneud dewis yn anodd. Argraffir darluniau syml ac enwau blas clir ar bob pecyn, fel y gellir adnabod y cynnyrch cywir yn gyflym. Mae caead sgriw cylchdroi yn disodli'r agoriad un defnydd blaenorol, sy'n caniatáu i'r cynnwys gael ei gau, ei storio a'i ddefnyddio eto. Gwneir y bag o ddeunydd polymer PLA ac mae'n sefyll yn unionsyth, a phob pecyn yn mesur 140 wrth 220 milimetr.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Huidao Prif Swyddogaeth: Pecynnu Cyflasynnau yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Huidao Prif Swyddogaeth: Pecynnu Cyflasynnau fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Huidao Prif Swyddogaeth: Pecynnu Cyflasynnau am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
Dimensions & Packaging: Width 140mm x Height 220mm
Tags: Huidao,seasoning soup,product packaging,seasoning sauce,veikao
Production Technology: The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
Design Challenge: The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
Research: Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
Inspiration: There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
Project Duration: The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
Operation Flow: When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Image Credits: VEIKA0, 2020.