Yanghe Personal Letters Baijiu Pecynnu Gwirodydd gan Zhaoxin Zhu and Dongyan Ruan

Mae Yanghe Personal Letters Baijiu Pecynnu Gwirodydd gan Zhaoxin Zhu and Dongyan Ruan yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2021

Yanghe Personal Letters Baijiu Pecynnu Gwirodydd

gan Zhaoxin Zhu and Dongyan Ruan

Cleient: Jiangsu Yanghe Distillery Co., Ltd

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

14,775

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #110714

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Yanghe Personal Letters Baijiu Pecynnu Gwirodydd

Mae Baijiu Llythyrau Personol Yanghe yn becynnu ar gyfer gwirod Tsieineaidd a gynhyrchir yn Suqian, talaith Jiangsu, ardal sy'n adnabyddus am ei chynhyrchiad gwirodydd. Mae'r dyluniad yn cyflwyno caligraffi llenorion Tsieineaidd ar ffurf llythyrau ysgrifenedig â llaw, tra bod map lleol yn dangos yr afonydd, llynnoedd a'r gwlyptir sy'n amgylchynu'r distyllfa. Gwneir y botel o gerameg gyda gwydredd gwyn di-sglein, a gellir defnyddio caead y botel fel cwpan yfed. Gwneir y blwch allanol o bapur rhychiog sy'n gyfeillgar i'r amgylchedd wedi'i lapio â chlawr papur, ac mae'r blwch yn agor yn hawdd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Yanghe Personal Letters Baijiu Pecynnu Gwirodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Yanghe Personal Letters Baijiu Pecynnu Gwirodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Yanghe Personal Letters Baijiu Pecynnu Gwirodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensiynau a Phecynnu: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tagiau: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Technoleg Cynhyrchu: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Her Dylunio: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Ymchwil: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Ysbrydoliaeth: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Hyd y Prosiect: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Llif Gweithrediad: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Aelodau'r Tîm: Designer: Dongyan Ruan
Cydnabyddiaeth Delweddau: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.