Kum-Kum Pecynnu Dŵr by Backbone Branding

Kum-Kum Pecynnu Dŵr by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Gwobr Aur A' Design Award in Dylunio Pecynnu Competition Category.

AurPecynnu· 2021

Kum-Kum Pecynnu Dŵr

by Backbone Branding

Client: Backbone Branding

Gwobr Aur A' Design Award Winner in Pecynnu Category

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Verified Award Winner
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Colors

The Design

About Kum-Kum Pecynnu Dŵr

Mae gan y botel ddefnynnau cymesur ar ei phedair ochr, dwy yn wynebu i fyny a dwy yn wynebu i lawr, sy'n siapio ffurf dŵr yn ei chyfiawnhad deinamig. O ran y label a'r logo, mae Backbone Branding wedi creu cyfuniad o label a photel wedi'i llenwi, sy'n dangos tryloywder a phlastigrwydd y dŵr yn ei ddeinameg. Mae arlliw glas y label cefn yn asio'n gytûn â'r botel a, diolch i blygiant golau trwy'r hylif, yn gwneud y botel yn weladwy, a logo gwyn y brand ar y label tryloyw yn dod i'r amlwg oherwydd y lliw glas. label cefn.

The Recognition

About the Gwobr Aur A' Design Award

Mae Kum-Kum Pecynnu Dŵr yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Kum-Kum Pecynnu Dŵr fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Kum-Kum Pecynnu Dŵr yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion