Hotel New Grand Ready-to-eat Meals Pecynnu Bwyd by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Pecynnu Bwyd by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Gwobr Aur A' Design Award in Dylunio Pecynnu Competition Category.

AurPecynnu· 2021

Hotel New Grand Ready-to-eat Meals Pecynnu Bwyd

by Kazuaki Kawahara

Client: Hotel New Grand

Gwobr Aur A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Pecynnu Bwyd

Mae Prydau Parod Hotel New Grand yn ddyluniad pecynnu ar gyfer bwydydd wedi'u paratoi, gan gynnwys cyri cig eidion, cyri cyw iâr a saws pasta Napolitan. Mae'r blwch wedi'i wneud o gardbord ac yn defnyddio motiff pot stoc fel ei brif elfen graffig. Mae'r dyluniad minimalaidd yn osgoi'r darluniau a'r ffotograffau bwyd a welir yn gyffredin ar becynnu bwydydd parod. Y bwriad yw cyfleu traddodiad a bri gwesty clasurol yn Yokohama gyda mymryn o ffraethineb. Mae'r pecynnu yn addas ar gyfer prydau gartref ac fe'i dewisir hefyd fel anrheg.

The Recognition

About the Gwobr Aur A' Design Award

Mae Hotel New Grand Ready-to-eat Meals Pecynnu Bwyd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Hotel New Grand Ready-to-eat Meals Pecynnu Bwyd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Hotel New Grand Ready-to-eat Meals Pecynnu Bwyd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.