Pure Swyddogaeth Sylfaenol: Deunydd Pacio Cynnyrch by Ouzhu Huang and Qinjie Lu

Pure Swyddogaeth Sylfaenol: Deunydd Pacio Cynnyrch by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2021

Pure Swyddogaeth Sylfaenol: Deunydd Pacio Cynnyrch

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Pure Swyddogaeth Sylfaenol: Deunydd Pacio Cynnyrch

Testun Llyfr: Mae Pure yn ddyluniad deunydd pacio ar gyfer ffynnon ddŵr i anifeiliaid anwes. Glas a gwyn yw'r prif liwiau, gyda glas yn cynrychioli dŵr a gwyn yn cynrychioli purdeb. Argraffwyd amlinelliadau deuddimensiwn o bum ochr y cynnyrch ar y bocs, fel y gall prynwyr weld siâp union yr eitem y tu mewn, tra bod yr un patrymau hefyd yn gwasanaethu fel addurn. Mae tôn las raddol yn awgrymu dŵr glân yn llifo. Mae'r bocs yn mesur 300 wrth 210 wrth 220 milimetr ac fe'i gwneir o fwrdd cefn papur newydd wedi'i orchuddio â chlai gyda bwrdd ifori, ffilm fat, cotwm perl a phapur celf.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Pure Swyddogaeth Sylfaenol: Deunydd Pacio Cynnyrch yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Pure Swyddogaeth Sylfaenol: Deunydd Pacio Cynnyrch fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Pure Swyddogaeth Sylfaenol: Deunydd Pacio Cynnyrch am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020