BonBonne Nuit Swyddogaeth Sylfaenol: Pecynnu Losin by Ka Wai Tsun

BonBonne Nuit Swyddogaeth Sylfaenol: Pecynnu Losin by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2021

BonBonne Nuit Swyddogaeth Sylfaenol: Pecynnu Losin

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Colors

The Design

About BonBonne Nuit Swyddogaeth Sylfaenol: Pecynnu Losin

Testun Llyfr: Mae BonBonne Nuit yn gyfres o ddyluniadau pecynnu ar gyfer losin. Mae'r enw'n cyfuno dwy air Ffrangeg, bon bon, sy'n golygu losin, a bonne nuit, sy'n golygu nos da. Mae'r cysyniad yn gwahodd cwsmeriaid i flasu eu breuddwydion clir eu hunain. Mae'r pecynnau'n defnyddio arddull montage sy'n dwyn ynghyd elfennau swrrealaidd. Gan fod breuddwydion clir yn rheoladwy, mae'r stori ar bob pecyn yn awgrymu dyhead y mae pobl yn debygol o'i gael. Bwriad yr enwau cynnyrch cysyniadol yw ysgogi lluniau dychmygus yn y meddwl. Mae'r gyfres yn cynnwys tri chwdyn, tri blwch bach crwn a dau flwch petryal â dolen.

The Recognition

About the Gwobr Haearn A' Design Award

Mae BonBonne Nuit Swyddogaeth Sylfaenol: Pecynnu Losin yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i BonBonne Nuit Swyddogaeth Sylfaenol: Pecynnu Losin fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir BonBonne Nuit Swyddogaeth Sylfaenol: Pecynnu Losin am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.