Minimo Blwch Anrheg by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Gwobr Efydd A' Design Award in Nwyddau Anrheg Competition Category.

EfyddNwyddau Anrheg· 2026

Minimo Blwch Anrheg

by Rilind Hoxha

Client: Why Agency

Gwobr Efydd A' Design Award Winner in Nwyddau Anrheg Category

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Colors

The Design

About Minimo Blwch Anrheg

Casgliad o emwaith i blant gan Smaragd 1969 yw Minimo, gyda'r blwch anrheg a'r profiad rhoi cyflawn wedi'u creu gan Why Agency. Dyluniwyd y cysyniad o amgylch anrheg werthfawr gyntaf plentyn, gan drawsnewid y foment o dderbyn gemwaith yn brofiad chwareus a chofiadwy. Ochr yn ochr â'r darnau gemwaith, mae'r blwch yn cynnwys pecyn sticeri sy'n cynnwys dyluniadau o'r casgliad aur, llyfr lliwio, pensiliau lliwgar, a Phasbort Babi Minimo i gwsmeriaid am y tro cyntaf. Mae pob elfen yn annog plant i archwilio, creu, a chysylltu â'r casgliad y tu hwnt i'r gemwaith ei hun.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Minimo Blwch Anrheg yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Minimo Blwch Anrheg fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Minimo Blwch Anrheg yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili