Pepsi X SHFW Can Diod by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.
ArianPecynnu· 2021
Pepsi X SHFW Can Diod
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Gwobr Arian A' Design Award Winner in Pecynnu Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW Can Diod
Cynnyrch argraffiad cyfyngedig yw Pepsi X SHFW, sef can diod a grëwyd ar gyfer Wythnos Ffasiwn Shanghai Gwanwyn/Haf 2020 ac a ryddhawyd yn Tsieina. Mae'r can yn rhan o system hunaniaeth weledol ehangach a ddatblygwyd ar gyfer yr un digwyddiad. Mae thema'r tymor, sef Synhwyriad a Ffynhonnell, yn arwain y dyluniad ac yn adlewyrchu'r archwiliad o wahanol safbwyntiau. Mae siapiau a ysbrydolwyd gan elfennau organig a gwydr yn cael eu cyfuno o fewn gofod dimensiynol. Mae'r canlyniad yn cysylltu ysbryd brand Pepsi Black â gwaith amrywiol y dylunwyr ffasiwn a gyflwynwyd yn y digwyddiad.
The Recognition
About the Gwobr Arian A' Design Award
Mae Pepsi X SHFW Can Diod yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Pepsi X SHFW Can Diod fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Pepsi X SHFW Can Diod yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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