Aur Pecynnu · 2021
Constellation Pecynnu Taniwr
by Sunhwa Lee and Wenyuan Chen
- Gwobr Aur A' Design Award 2021 in Pecynnu
- CLIENT: Zippo (China) Outdoor Products Co., Ltd.
- Estimated Number of Design Views: 30,534
- Verification code 8328C9E07E · Verify this award
Colors
About Constellation Pecynnu Taniwr
Mae Constellation yn ddyluniad pecynnu argraffiad cyfyngedig ar gyfer tanwyr casgladwy. Mae'r pecynnu'n goleuo trwy ddotiau bach ar ei wyneb, a gellir troi'r goleuadau ymlaen fesul un i ffurfio gwahanol arwyddion y sidydd. Ar ddiwedd yr effaith, mae'r goleuadau'n pylu i mewn ac allan yn araf. Gellir ailwefru'r effaith golau gyda chebl USB ac mae'n para deuddeg awr pan fydd wedi'i wefru'n llawn. Mae'r tanwyr yn glynu wrth y pecynnu mewnol gyda magnetau, felly gellir defnyddio'r blwch fel arddangosfa hefyd. Mae bar trionglog cudd yn plygu allan yn y cefn i wneud i'r pecynnu sefyll yn unionsyth. Papur yw'r prif ddeunydd a ddefnyddir.
About the Gwobr Aur A' Design Award
Mae Constellation Pecynnu Taniwr yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Constellation Pecynnu Taniwr fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Constellation Pecynnu Taniwr yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.
Press Kit
- Unique Properties
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Dimensions & Packaging
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Tags
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Production Technology
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Design Challenge
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Research
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Inspiration
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Project Duration
- The project started in April 2020 and launched in February 2021 in China.
- Operation Flow
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patents
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Image Credits
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
