Out Here It's Dew Ymgyrch Hysbysebu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Hysbysebu Competition Category.
EfyddHysbysebu· 2021
Out Here It's Dew Ymgyrch Hysbysebu
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Gwobr Efydd A' Design Award Winner in Hysbysebu Category
Verified Award Winner
Verify Award Status for #119164The Design
About Out Here It's Dew Ymgyrch Hysbysebu
Mae Out Here It's Dew yn ymgyrch hysbysebu a grëwyd ar gyfer brand diod feddal garbonedig, gyda'r nod o gyrraedd selogion awyr agored yng Nghanoldir yr Unol Daleithiau. Mae'r ymgyrch yn annog pobl i fwynhau'r diod tra'n hela, pysgota, hwylio a cherdded mynyddoedd. Dechreuodd yr ymgyrch gyda chynnig a ad-dalodd ugain doler tuag at drwyddedau hela a physgota 2020. Adeiladodd cynhyrchiad ffotograffiaeth lyfrgell ddelweddau fawr ar gyfer pwyntiau gwerthu manwerthu, cyfryngau cymdeithasol a hysbysebu allan o'r cartref. Dewiswyd un lleoliad i ddarlunio dechrau'r gwanwyn, yr haf a'r hydref o fewn un sesiwn ffilmio.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Out Here It's Dew Ymgyrch Hysbysebu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Out Here It's Dew Ymgyrch Hysbysebu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Out Here It's Dew Ymgyrch Hysbysebu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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