4Vita Herbs Pecynwaith Diod Perlysiau by Maria Stylianaki

4Vita Herbs Pecynwaith Diod Perlysiau by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2021

4Vita Herbs Pecynwaith Diod Perlysiau

by Maria Stylianaki

Client: Deep Blue Design

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About 4Vita Herbs Pecynwaith Diod Perlysiau

Mae 4Vita Herbs yn ddyluniad pecynwaith ar gyfer amrywiaeth o berlysiau a ddefnyddir i baratoi diodydd. Mae gan bob pecyn ddarlun, ac mae palet lliw cytûn yn cysylltu'r darluniau i greu un hunaniaeth weledol ar gyfer y gyfres. Ysbrydolwyd y tonau llachar gan liwiau caeau'r perlysiau, ac maent yn wahanol i'r tonau tywyll cyffredin mewn cynhyrchion tebyg. Gosodwyd testun disgrifiadol ar flaen y pecyn yn hytrach nag ar y cefn, fel y gellir darllen y manteision a'r prif wybodaeth yn gyflym. Mae'r pecyn yn "doy pack" plastig gyda sip sy'n cadw'r perlysiau'n ffres ar ôl ei agor am y tro cyntaf.

The Recognition

About the Gwobr Efydd A' Design Award

Mae 4Vita Herbs Pecynwaith Diod Perlysiau yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i 4Vita Herbs Pecynwaith Diod Perlysiau fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae 4Vita Herbs Pecynwaith Diod Perlysiau yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.