Mminni Pecynnu Diodydd Alcoholig gan Wen Liu, Qiumin Chen and Weijie Kang

Mae Mminni Pecynnu Diodydd Alcoholig gan Wen Liu, Qiumin Chen and Weijie Kang yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2021

Mminni Pecynnu Diodydd Alcoholig

gan Wen Liu, Qiumin Chen and Weijie Kang

Cleient: Changyu

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

34,477

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #119485

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Mminni Pecynnu Diodydd Alcoholig

Dyluniad pecynnu ar gyfer brandi a grëwyd ar gyfer defnyddwyr ifanc yw Mminni. Mae'r set yn cynnwys gwin sylfaen, gwin cymysg a grŵp o offer cymysgu, fel y gellir paratoi blas personol heb brynu cynhyrchion ychwanegol. Mae'r llythyren X yn cynrychioli'r anhysbys a phosibiliadau agored, a defnyddir lliw i symud y cynnyrch i ffwrdd o olwg draddodiadol brandi. Mae'r poteli wedi'u gwneud o wydr gyda phroses danio addurniadol, ac mae'r bocs wedi'i ffurfio drwy fowldio plastig. Mae'r set yn mesur 198.8 wrth 122.8 wrth 122.8 milimetr.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Mminni Pecynnu Diodydd Alcoholig yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Mminni Pecynnu Diodydd Alcoholig fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Mminni Pecynnu Diodydd Alcoholig yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensiynau a Phecynnu: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tagiau: X-lab, unknown, exploration, fashion, interaction, mixing
Technoleg Cynhyrchu: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Her Dylunio: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Ymchwil: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Ysbrydoliaeth: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Hyd y Prosiect: 2020.02~2020.05 Shenzhen, China
Llif Gweithrediad: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Aelodau'r Tîm: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang