East Travel Pecynnu Diodydd Alcoholaidd by Wen Liu, Bo Zheng and Weijie Kang

East Travel Pecynnu Diodydd Alcoholaidd by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2021

East Travel Pecynnu Diodydd Alcoholaidd

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Pecynnu Diodydd Alcoholaidd

Taith y Dwyrain yw dyluniad pecynnu ar gyfer baijiu, gwirod distyll traddodiadol o Tsieina. Mae'r botel yn defnyddio ffurf wydr silindrog syml sy'n gyfleus ar gyfer cynhyrchu ar raddfa fawr. Mae'r caead wedi'i lunio ar ffurf crychdonnau dŵr, cyfeiriad at y dŵr o safon uchel a ddefnyddir wrth fragu. Mae'r label wedi'i wneud o bapur arbennig, ac mae'r darlun a'r enw cynnyrch wedi'u heurio â lliw efydd. Mae'r pecynnu allanol wedi'i wneud o fagas wedi'i wasgu, sef y ffibr sy'n weddill ar ôl i'r siwgr gansen gael ei eplesu, deunydd sy'n dadelfennu'n naturiol. Mae'r dyluniad yn tynnu ar ddiwylliant gwerin Tsieineaidd ac ar ddulliau bragu traddodiadol.

The Recognition

About the Gwobr Arian A' Design Award

Mae East Travel Pecynnu Diodydd Alcoholaidd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i East Travel Pecynnu Diodydd Alcoholaidd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae East Travel Pecynnu Diodydd Alcoholaidd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang