Mingluye Swyddogaeth Sylfaenol: Pecynwaith Diod Alcoholig gan Wen Liu, Bo Zheng and Weijie Kang

Mae Mingluye Swyddogaeth Sylfaenol: Pecynwaith Diod Alcoholig gan Wen Liu, Bo Zheng and Weijie Kang yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2021

Mingluye Swyddogaeth Sylfaenol: Pecynwaith Diod Alcoholig

gan Wen Liu, Bo Zheng and Weijie Kang

Cleient: Anhui Mingguang Liquor Co., Ltd

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

19,238

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #119677

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Mingluye Swyddogaeth Sylfaenol: Pecynwaith Diod Alcoholig

Testun Llyfr: Mae Mingluye yn ddyluniad pecynwaith ar gyfer baijiu, gwirod traddodiadol Tsieineaidd sy'n cael ei wneud yn bennaf o ffa mwng. Mae siâp y botel wedi'i ysbrydoli gan y ffeuen mwng, sydd hefyd yn cael ei defnyddio fel deunydd meddyginiaethol Tsieineaidd. Mae bariau gwyn fertigol ar y botel yn galw i gof eginyn y ffeuen ac yn cyfeirio at fywyd newydd. Mae corff y botel wedi'i argraffnodi â phatrymau o ddail, coesau a ffrwyth y ffeuen mwng, ac mae gan y caead wead pridd naturiol. Mae'r blwch allanol wedi'i wneud o bapur arbennig gyda gwaith brons ac argraffnodi. Cedwir y pecynwaith yn syml i gyfyngu ar ddefnydd deunyddiau.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Mingluye Swyddogaeth Sylfaenol: Pecynwaith Diod Alcoholig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Mingluye Swyddogaeth Sylfaenol: Pecynwaith Diod Alcoholig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Mingluye Swyddogaeth Sylfaenol: Pecynwaith Diod Alcoholig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Dimensiynau a Phecynnu: 130mm*100mm*280mm
Tagiau: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Technoleg Cynhyrchu: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Her Dylunio: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Ymchwil: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Ysbrydoliaeth: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Hyd y Prosiect: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Llif Gweithrediad: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Aelodau'r Tîm: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang