Burning Tea Swyddogaeth Sylfaenol: Pecynnu Potel Ddiod by Genki Forest

Burning Tea Swyddogaeth Sylfaenol: Pecynnu Potel Ddiod by Genki Forest is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2021

Burning Tea Swyddogaeth Sylfaenol: Pecynnu Potel Ddiod

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Burning Tea Swyddogaeth Sylfaenol: Pecynnu Potel Ddiod

Testun Llyfr: Mae Burning Tea yn ddyluniad pecynnu ar gyfer diod de wedi'i photelu. Mae'r botel wedi'i gwneud o PET, plastig ysgafn a thryloyw sy'n gwrthsefyll ardrawiad. Mae'r label yn bennaf ddu a gwyn, ac mae symbol fflam aur yn nodi'r blaen fel bod y cynnyrch yn hawdd ei weld ar silffoedd prysur. Mae enw'r brand yn defnyddio nodau wedi'u llunio yn null ysgrifen swyddogol Tsieineaidd hynafol. Mae'r botel yn mesur 66 mm o led a 220 mm o uchder. Mae'r wasg wedi'i thynnu i mewn er mwyn ei gafael yn haws, ac mae gwaelod cylchog yn ychwanegu sefydlogrwydd. Mae lliwiau cefndir yn dynodi pob blas.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Burning Tea Swyddogaeth Sylfaenol: Pecynnu Potel Ddiod yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Burning Tea Swyddogaeth Sylfaenol: Pecynnu Potel Ddiod fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Burning Tea Swyddogaeth Sylfaenol: Pecynnu Potel Ddiod am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Dimensions & Packaging: Width 66mm x Height 220mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Project Duration: The project started in June 2017.
Operation Flow: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Team Members: Xiaochen Liu
Chu Xu
Image Credits: Xiaochen Liu