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Pop Modern Design Ardal Fwyta Technoleg Uchel by Studio Tali Gotthilf

Pop Modern Design Ardal Fwyta Technoleg Uchel by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Mewnol Competition Category.


EfyddMewnol· 2021

Pop Modern Design Ardal Fwyta Technoleg Uchel

by Studio Tali Gotthilf

Client: Studio Tali Gotthilf

Gwobr Efydd A' Design Award Winner in Mewnol Category

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The Design

About Pop Modern Design Ardal Fwyta Technoleg Uchel

Mae'r profiad bwyta hwn o fewn amgylchedd gwaith Technoleg Uchel yn Ne Israel yn cynnig dihangfa o ddiwylliant swyddfa beunyddiol i encil hamddenol heb adael yr adeilad. Ysbrydolwyd thema'r dyluniad gan dri arddull: Celf Bop, Art Deco a Modern, wedi'u cyfuno yn un neges weledol o hamdden. Mae dyluniad y gofod hwn yn cyd-fynd â gwerthoedd y cwmni: i feiddio ac i freuddwydio. Mae echelin symudiad o'r fynedfa yn arwain yr ymwelydd i mewn i goridor 40 metr o hyd, wedi'i ddiffinio gan y llawr, y nenfwd a'r gosodiad goleuadau. Roedd golau naturiol yn elfen hanfodol a gymerwyd i ystyriaeth.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Pop Modern Design Ardal Fwyta Technoleg Uchel yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Pop Modern Design Ardal Fwyta Technoleg Uchel fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Pop Modern Design Ardal Fwyta Technoleg Uchel yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension.
Dimensions & Packaging
1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
Tags
A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
Production Technology
Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
Design Challenge
The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas.
Research
Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
Inspiration
The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements.
Project Duration
The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
Operation Flow
Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
Team Members
Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications
Image Credits
Photographer: Yanai Deitsch

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