Let Parents Stay Gadewch i Rieni Aros by Yu Chen

Let Parents Stay Gadewch i Rieni Aros by Yu Chen is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

Let Parents Stay Gadewch i Rieni Aros

by Yu Chen

Client: Hubei University of Technology

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Gadewch i Rieni Aros

Mae Gadewch i Rieni Aros yn deipwynebiad sy'n seiliedig ar Frodwaith Han traddodiadol, a grëwyd i gefnogi pentref sy'n dioddef tlodi. Mae Pentref Jinling yn gartref i fwy na dwy fil o blant a adawyd ar ôl gan rieni sy'n gweithio, ac mae llawer o'r trigolion yn fedrus mewn Brodwaith Han. Roedd cynhyrchion brodwaith lleol yn gwerthu'n wael gan fod y patrymau wedi newid fawr ddim mewn can mlynedd. Cafodd elfennau brodwaith clasurol eu haniaethu a'u hailadeiladu'n ffurfiau llythrennau modern, y mae'r brodwyr lleol yn eu pwytho â llaw. Y nod yw creu incwm a throsglwyddo'r grefft mewn iaith weledol fodern.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Let Parents Stay Gadewch i Rieni Aros yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Let Parents Stay Gadewch i Rieni Aros fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Let Parents Stay Gadewch i Rieni Aros yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen