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Wa Lana Waqfa Brand Sioe Deledu Wleidyddol by Rami Yaser Hosni

Wa Lana Waqfa Brand Sioe Deledu Wleidyddol by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Hysbysebu Competition Category.


HaearnHysbysebu· 2021

Wa Lana Waqfa Brand Sioe Deledu Wleidyddol

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Gwobr Haearn A' Design Award Winner in Hysbysebu Category

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The Design

About Wa Lana Waqfa Brand Sioe Deledu Wleidyddol

Mae Wa Lana Waqfa (gadewch inni oedi) yn sioe wleidyddol ddyddiol sy'n canolbwyntio ar newyddion materion cyfoes. Mae'n taflu goleuni ar ddigwyddiad newyddion ac yn ei ddadansoddi'n drylwyr. Gwnaeth y tîm dylunio ailfrando llawn (agorwr, stiwdio, graffeg yn y sioe, hyrwyddiad..) i adlewyrchu cysyniad y sioe mewn gwirionedd, sy'n cylchdroi o gwmpas "amlygu" ac "aros" ar bwnc penodol. Mae'r llythyren gyntaf yn enw'r sioe yn taflu goleuni ar lythyren gyntaf yr ail air, i gyfleu'r neges o amlygu ac archwilio. Mae'r llinell estynedig ar ddiwedd yr ail air yn cynrychioli saib (enw'r sioe).

The Recognition

About the Gwobr Haearn A' Design Award

Mae Wa Lana Waqfa Brand Sioe Deledu Wleidyddol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Wa Lana Waqfa Brand Sioe Deledu Wleidyddol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Wa Lana Waqfa Brand Sioe Deledu Wleidyddol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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