Sogurt With Love and All Things Good Pecynnu Iogwrt Wedi'i Rewi gan Jimmy Chew

Mae Sogurt With Love and All Things Good Pecynnu Iogwrt Wedi'i Rewi gan Jimmy Chew yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2021

Sogurt With Love and All Things Good Pecynnu Iogwrt Wedi'i Rewi

gan Jimmy Chew

Cleient: Sogurt

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

14,023

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #119936

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Sogurt With Love and All Things Good Pecynnu Iogwrt Wedi'i Rewi

Mae Sogurt With Love and All Things Good yn ddyluniad pecynnu ar gyfer cwpanau hufen iâ iogwrt wedi'i rewi. Defnyddir arlliwiau lliw ffres i adlewyrchu llais brand hygyrch, ysgafn ac chwaethus. Mae'r darluniau wedi'u haenu yn personoli cyfuniad y cynhwysion allweddol o fewn pob blas crefftus. Trefnir teipograffeg, eiconograffeg a chynllun i gyflwyno gwybodaeth am y cynnyrch yn glir ac i gefnogi darllen hawdd. Disodlir caead plastig y pecynnu blaenorol gan gaead papur. Mae pob cwpan yn dal 125 mililitr ac yn 74 milimetr o led.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Sogurt With Love and All Things Good Pecynnu Iogwrt Wedi'i Rewi yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Sogurt With Love and All Things Good Pecynnu Iogwrt Wedi'i Rewi fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Sogurt With Love and All Things Good Pecynnu Iogwrt Wedi'i Rewi am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensiynau a Phecynnu: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tagiau: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Technoleg Cynhyrchu: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Her Dylunio: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Ymchwil: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Ysbrydoliaeth: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Hyd y Prosiect: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Llif Gweithrediad: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Aelodau'r Tîm: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Cydnabyddiaeth Delweddau: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.