Solemici Packaging Prif Swyddogaeth: Pecynnu Cynnyrch Cig by Dmitry Kultygin

Solemici Packaging Prif Swyddogaeth: Pecynnu Cynnyrch Cig by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2021

Solemici Packaging Prif Swyddogaeth: Pecynnu Cynnyrch Cig

by Dmitry Kultygin

Client: Dmitry Kultygin

Gwobr Arian A' Design Award Winner in Pecynnu Category

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The Design

About Solemici Packaging Prif Swyddogaeth: Pecynnu Cynnyrch Cig

Solemici yw dyluniad pecynnu ar gyfer danteithion cig Eidalaidd megis salami a prosciutto. Mae'r dyluniad yn cymharu blas y cynnyrch â champweithiau celf y Dadeni. Hambwrdd plastig wedi'i argraffu â gwead marmor yw'r prif becyn. Cynhyrchir y pennyn papur trwy argraffu offset a stampio ffoil aur, sy'n cefnogi cymeriad premiwm y cynnyrch. Mae'r hambwrdd yn mesur 225 mm o uchder a 123 mm o led. Mae lliwiau llachar a manylion cyferbyniol yn helpu'r cynnyrch i sefyll allan ar silff y siop. Mae'r dyluniad hefyd yn adlewyrchu parch tuag at ddulliau cynhyrchu traddodiadol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Solemici Packaging Prif Swyddogaeth: Pecynnu Cynnyrch Cig yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Solemici Packaging Prif Swyddogaeth: Pecynnu Cynnyrch Cig fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Solemici Packaging Prif Swyddogaeth: Pecynnu Cynnyrch Cig yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin