Mingniang Swyddogaeth Sylfaenol: Pecynnu Diodydd by Manling Lin

Mingniang Swyddogaeth Sylfaenol: Pecynnu Diodydd by Manling Lin is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2021

Mingniang Swyddogaeth Sylfaenol: Pecynnu Diodydd

by Manling Lin

Client: Diga Creative Design

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Mingniang Swyddogaeth Sylfaenol: Pecynnu Diodydd

Testun Llyfr: Mae Mingniang yn ddyluniad pecynnu ar gyfer baijiu Tsieineaidd wedi'i gymysgu â hanfod te crynodedig. Gwneir y botel o wydr ac mae'n cyfuno dalen fetel denau wedi'i mewnosod gyda delwedd o dirwedd wedi'i cherfio ar y cefn, sy'n ymddangos trwy blygiant golau. Mae acrylig, labeli hunanludiog, argraffu sgrin sidan a chaead grisial yn cwblhau'r pecyn. Mae llinellau llyfn, llifeiriol yn awgrymu dŵr llyn pan welir o'r brig, ac arogl te pan welir o'r gwaelod. Mae tôn werdd ecolegol yn cyfleu thema iechyd y ddiod. Mae'r pecyn yn mesur 150 wrth 150 wrth 338 milimetr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Mingniang Swyddogaeth Sylfaenol: Pecynnu Diodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Mingniang Swyddogaeth Sylfaenol: Pecynnu Diodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Mingniang Swyddogaeth Sylfaenol: Pecynnu Diodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin