Hankol Liquor Pecynnu Gwirod by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Pecynnu Gwirod by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2021

Hankol Liquor Pecynnu Gwirod

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

Gwobr Arian A' Design Award Winner in Pecynnu Category

28,079
Verified Award Winner
Verify Award Status for #121947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Pecynnu Gwirod

Mae Hankol yn ddyluniad pecynnu ar gyfer gwirod â blas saws. Mae'r enw'n cyfeirio at rywun sy'n yfed yn feiddgar ac yn hapus, sy'n adlewyrchu ysbryd pobl-ganolog y brand. Mae'r cysyniad yn tarddu o flasu dall. Cyfunir ffigurau positif a negatif, a gosodir amlinelliad y sylfaenydd yn y siâp negatif i fynegi'r syniad o beidio ag anghofio'r bwriad gwreiddiol. Defnyddir caligraffeg Tsieineaidd a sêl yn y wynebfath. Gwneir y blwch allanol o ddeunydd EPP ecogyfeillgar, ac mae logo metel wedi'i osod ar yr wyneb blaen.

The Recognition

About the Gwobr Arian A' Design Award

Mae Hankol Liquor Pecynnu Gwirod yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Hankol Liquor Pecynnu Gwirod fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Hankol Liquor Pecynnu Gwirod yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020