Longnanchun Swyddogaeth Sylfaenol: Pecynwaith Diodydd by Manling Lin

Longnanchun Swyddogaeth Sylfaenol: Pecynwaith Diodydd by Manling Lin is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2021

Longnanchun Swyddogaeth Sylfaenol: Pecynwaith Diodydd

by Manling Lin

Client: Diga Creative Design

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Longnanchun Swyddogaeth Sylfaenol: Pecynwaith Diodydd

Testun Llyfr: Mae Longnanchun yn ddyluniad pecynwaith ar gyfer cyfres o wirodydd baijiu Tsieineaidd. Mae gan y gyfres dri chynnyrch, o'r enw entrepreneur, sylfaenydd ac arweinydd. Mae pob potel yn cario anifail chwedlonol wedi'i gymryd o furluniau Dunhuang: y ceffyl adeiniog, y ffenics a'r ddraig warcheidiol. Mae'r tri anifail yn adlewyrchu dewrder, aileni a gwarchodaeth gadarn. Tynnwyd ffurf y botel o'r pipa a genir gan y dylwythen hedegog Dunhuang, a dewiswyd y lliwiau o'r murluniau. Mae'r botel a'r caead o serameg, a'r blwch o acrylig.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Longnanchun Swyddogaeth Sylfaenol: Pecynwaith Diodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Longnanchun Swyddogaeth Sylfaenol: Pecynwaith Diodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Longnanchun Swyddogaeth Sylfaenol: Pecynwaith Diodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie