L’Amour Red Packet Boxset Pecyn Coch by Alex King

L’Amour Red Packet Boxset Pecyn Coch by Alex King is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Nwyddau Anrheg Competition Category.

HaearnNwyddau Anrheg· 2021

L’Amour Red Packet Boxset Pecyn Coch

by Alex King

Client: A&J Design

Gwobr Haearn A' Design Award Winner in Nwyddau Anrheg Category

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Colors

The Design

About L’Amour Red Packet Boxset Pecyn Coch

Mae'r set blwch pecyn coch hon yn cynnwys 16 o becynnau coch i ddynodi ffortiwn a chyflawnder mewn bywyd. Gall masnachwyr ddewis o blith 26 o ddyluniadau gwahanol a chyfuniadau "A" i "Z" yn ôl llythrennau cychwynnol ac anghenion personol. Mae anrheg bersonol yn cynnig ymdeimlad o unigrywedd i bobl ac yn berffaith ar gyfer creu cyffyrddiad personol i chi'ch hun a'r bobl rydych yn eu gwerthfawrogi. Wedi'i thargedu ar gyfer pobl briod dosbarth canol sy'n bwriadu dewis pecynnau coch personol a'u rhoi i blant gyda'u dymuniadau gorau.

The Recognition

About the Gwobr Haearn A' Design Award

Mae L’Amour Red Packet Boxset Pecyn Coch yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i L’Amour Red Packet Boxset Pecyn Coch fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir L’Amour Red Packet Boxset Pecyn Coch am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King