Beer Mail by Volfas Engelman Primary Function: Pecynnu Cwrw Crefft by Bold Brands

Beer Mail by Volfas Engelman Primary Function: Pecynnu Cwrw Crefft by Bold Brands is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2021

Beer Mail by Volfas Engelman Primary Function: Pecynnu Cwrw Crefft

by Bold Brands

Client: Bold Brands

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #122875

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beer Mail by Volfas Engelman Primary Function: Pecynnu Cwrw Crefft

Book Text: Mae Beer Mail yn ddyluniad pecynnu ar gyfer ystod o gwrw crefft. Mae'r labeli wedi'u fframio fel stampiau post, cyfeiriad at enw'r brand ac at ansawdd casgladwy stampiau. Mae pob amrywiaeth yn cynnwys darlun collage sy'n cyfuno elfennau sy'n ymddangos yn ddigyswllt ar yr olwg gyntaf. Mae'r cynhwysion a ddefnyddir yn y cwrw wedi'u cuddio o fewn y darluniau, fel y gall y defnyddiwr chwilio amdanynt. Gwerthir y cwrw mewn poteli gwydr 330 ml gyda labeli wedi'u hargraffu'n ddigidol ac mewn caniau argraffedig 500 ml. Mae'r dyluniad yn adlewyrchu'r symiau cynhyrchu bach o'r ystod.

The Recognition

About the Gwobr Arian A' Design Award

Mae Beer Mail by Volfas Engelman Primary Function: Pecynnu Cwrw Crefft yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Beer Mail by Volfas Engelman Primary Function: Pecynnu Cwrw Crefft fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Beer Mail by Volfas Engelman Primary Function: Pecynnu Cwrw Crefft yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite