Lavazza MilkUp Milkfrother by Florian Seidl

Lavazza MilkUp Milkfrother by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Teclyn Cartref Competition Category.

ArianTeclyn Cartref· 2021

Lavazza MilkUp Milkfrother

by Florian Seidl

Client: Lavazza

Gwobr Arian A' Design Award Winner in Teclyn Cartref Category

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Verified Award Winner
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Colors

The Design

About Lavazza MilkUp Milkfrother

Mae MilkUp yn gadael ichi fwynhau cappuccino Eidalaidd dilys gartref. Paratoi gwahanol ryseitiau yn dawel ac yn effeithlon gan ddefnyddio anwythiad magnetig. Mae'r dyluniad cain yn cynnwys elfennau beiddgar, lliwgar a syml gydag arwynebau a deunyddiau o ansawdd uchel. Mae'r ôl-oleuadau "stopio a mynd" botwm yn cael ei bwysleisio'n weledol gan fodrwy lliw. Mae'r jwg wedi'i wneud o Inox ac nid oes ganddo unrhyw rannau symud mewnol. Mae'n hawdd ei lanhau â llaw neu yn y peiriant golchi llestri. Mae ganddo farciau clir ar gyfer lefelau isaf ac uchaf ar y tu mewn a handlen ergonomig. Mae gan y chwisg ardal storio bwrpasol ar ben y caead.

The Recognition

About the Gwobr Arian A' Design Award

Mae Lavazza MilkUp Milkfrother yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Lavazza MilkUp Milkfrother fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Lavazza MilkUp Milkfrother yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza