Pepsi Culture Cyfres Caniau Diod Argraffiad Cyfyngedig by Dennis Furniss

Pepsi Culture Cyfres Caniau Diod Argraffiad Cyfyngedig by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Gwobr Aur A' Design Award in Dylunio Pecynnu Competition Category.

AurPecynnu· 2021

Pepsi Culture Cyfres Caniau Diod Argraffiad Cyfyngedig

by Dennis Furniss

Client: Pepsi

Gwobr Aur A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Pepsi Culture Cyfres Caniau Diod Argraffiad Cyfyngedig

Mae Pepsi Culture yn gyfres o ganiau argraffiad cyfyngedig a grëwyd ar gyfer brand diodydd ysgafn ym Mecsico. Mae'r gyfres yn cynnwys chwe chan casgladwy, ac mae pob can yn cynrychioli un ddinas ym Mecsico. Caiff straeon lleol, traddodiadau a chyfeiriadau at gelfyddyd eu trosi'n batrymau darluniadol sy'n cyfuno symbolau diwylliannol hirsefydlog ag ymagwedd ddylunio gyfoes. Mae pob can wedi'i wneud o alwminiwm, yn dal 12 owns ac wedi'i orffen ag argraffu offset diffiniad uchel. Gwerthir y caniau'n unigol a gyda'i gilydd maent yn ffurfio cyfres sy'n adlewyrchu amrywiaeth ranbarthol.

The Recognition

About the Gwobr Aur A' Design Award

Mae Pepsi Culture Cyfres Caniau Diod Argraffiad Cyfyngedig yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Pepsi Culture Cyfres Caniau Diod Argraffiad Cyfyngedig fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Pepsi Culture Cyfres Caniau Diod Argraffiad Cyfyngedig yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.