Tsarsky Reserve Pecynnu Papur gan Natalya Bilousova

Mae Tsarsky Reserve Pecynnu Papur gan Natalya Bilousova yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2021

Tsarsky Reserve Pecynnu Papur

gan Natalya Bilousova

Cleient: Tsarsky Reserve

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

12,095

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #123199

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tsarsky Reserve Pecynnu Papur

Nod pecyn ar gyfer cynhyrchion lled-orffen wedi'u rhewi yw creu delwedd fachog o frand gan osgoi gweledol traddodiadol ar gyfer bwyd rhag bod ar blât. Mae'r datrysiad sy'n seiliedig ar batrwm wedi'i ddewis fel yr un sy'n gwneud i lygaid defnyddiwr fwynhau'r bwyd eisoes. Mae'r lliwiau a ddefnyddir ar gyfer cynrychioli yn bendant yn adnabyddadwy ymhlith y llinellau dyluniadau bwyd eraill. Yn ogystal, mae symlrwydd y ffurfiau yn y dyluniad hwn yn tanlinellu'r ymagwedd gyfoes ac ar yr un pryd yn amlygu'r syniad o gyffredinolrwydd. O ganlyniad, mae'r dyluniad hwn yn gwneud y cynnyrch yn hawdd ei hoffi i wylwyr amrywiol

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Tsarsky Reserve Pecynnu Papur yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Tsarsky Reserve Pecynnu Papur fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Tsarsky Reserve Pecynnu Papur yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensiynau a Phecynnu: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tagiau: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Technoleg Cynhyrchu: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Her Dylunio: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Ymchwil: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Ysbrydoliaeth: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Hyd y Prosiect: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Llif Gweithrediad: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patentau: Trademark 2021. Trademark Holder NESANS Company
Aelodau'r Tîm: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Cydnabyddiaeth Delweddau: All of the separate images are given by client