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Mountain Tea Pecynnu Te by Xianfeng Wu

Mountain Tea Pecynnu Te by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.


ArianPecynnu· 2021

Mountain Tea Pecynnu Te

by Xianfeng Wu

Gwobr Arian A' Design Award Winner in Pecynnu Category

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The Design

About Mountain Tea Pecynnu Te

Mae Mountain Tea yn ddyluniad pecynnu ar gyfer cacennau te wedi'u gwasgu. Mae pob cacen de wedi'i lapio fel candi, sy'n gwneud y te'n haws i'w ddefnyddio ac yn rhoi golwg fodern iddo. Mae'r lapio'n defnyddio papur wedi'i wneud â llaw sy'n gyfeillgar i'r amgylchedd, gan ddilyn ffurf becynnu hŷn mewn ffordd newydd. Mae'r dyluniad yn dal pedwar pecyn annibynnol y gellir eu cyfuno'n un llun cyflawn ar y silff. Mae'r darlun yn dangos dail te, coed te ac anifeiliaid prin Xishuangbanna yn Yunnan, Tsieina, lle mae'r te'n cael ei dyfu. Mae'r pecyn yn mesur 280 wrth 205 wrth 70 milimetr.

The Recognition

About the Gwobr Arian A' Design Award

Mae Mountain Tea Pecynnu Te yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Mountain Tea Pecynnu Te fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Mountain Tea Pecynnu Te yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging
280mmX205mmX70mm
Tags
Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology
Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge
In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research
In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration
This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration
The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow
Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members
Wu Xianfeng

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