La Boutique Jzn Cynllun Mewnol Siop Gacennau by Millton Yu

La Boutique Jzn Cynllun Mewnol Siop Gacennau by Millton Yu is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Mewnol Competition Category.

EfyddMewnol· 2021

La Boutique Jzn Cynllun Mewnol Siop Gacennau

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Gwobr Efydd A' Design Award Winner in Mewnol Category

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Colors

The Design

About La Boutique Jzn Cynllun Mewnol Siop Gacennau

Testun Llyfr: Mae La Boutique Jzn yn gynllun mewnol siop gacennau yn Taipei, Taiwan, a gwblhawyd ym mis Tachwedd 2019. Mae'r gofod 68 metr sgwâr yn cyflwyno brand cacennau canrif oed mewn dull cyfoes. Mae aur-binc di-sglein yn disodli tôn goch dathliadau traddodiadol ac yn rhoi cymeriad meddal a thawel i'r siop. Mae ffurfiau sgwâr a chylch yn gweithredu fel symbolau brand ac yn ymddangos ym mhatrwm ffenestr grid Tsieineaidd, siâp y nenfwd, ymyl grom y cownter, drysau cwpwrdd rattan wedi'u gwehyddu a chefnau cadeiriau, a'r llinellau metel wedi'u gosod yn y llawr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae La Boutique Jzn Cynllun Mewnol Siop Gacennau yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i La Boutique Jzn Cynllun Mewnol Siop Gacennau fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae La Boutique Jzn Cynllun Mewnol Siop Gacennau yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.